The Change4Life campaign follows revelations that four-to-10 year olds consume an estimated 5,500 sugar cubes a year (22kg), weighing the same as an average five-year-old.
Currently, 22.5% of four to five-year-olds are overweight or obese in Kent, increasing to 33% in 10 to 11-year-olds. This means they are more likely to become obese adults who are more prone to a range of serious health problems, such as heart disease, some cancers and Type 2 diabetes. Nationally, there are now 2.5 million people suffering from Type 2 diabetes, 90% of which are overweight or obese.
A new Sugar Smart app has been launched nationally to help parents to see how much sugar there is in everyday food and drink. The free app works by scanning the barcode of products and revealing the amount of total sugar it contains in cubes and grams.
Change4Life has also created an eye-opening short film, which warns parents about the health harms of eating and drinking too much sugar, including becoming overweight and tooth decay. The film brings to life the excessive amount of sugar consumed by the average child per year; currently three times more than the new maximum recommended daily amount.
The campaign reveals the sugar content of everyday food and drink; a 43g chocolate bar contains six cubes of sugar, a 200ml juice drink contains over five cubes and there are nine sugar cubes in a can of cola, instantly taking children up to or over their recommended maximum for the day.
Kent County Council 07 January 2015
It’s time to get Sugar Smart