Scams – the art of being a good listener
Most consumers know deep down what separates a competitive deal from a far-fetched one, the genuine from the nuisance or hostile.
Unfortunately it’s part of the scammer’s job to override this protective field of scepticism. Their aim is to lure, panic, bully, shame consumers into impulsive acts. Students of this area of applied psychology call it social engineering.
Social engineering causes us to hand over personal or financial information, or spend tens, hundreds even thousands of pounds seeking jobs, homes, holidays and investments that never materialise.
Asking the questions
This is why Scams Awareness Month 2016 is all about getting consumers to listen to their instincts when it comes to scams.
In listening mode we start asking questions: why me? why now? who is this really? what if? It could mean just saying no. Or it might mean taking the time to get advice from the Citizens Advice Consumer Helpline (03454 040506), doing a bit of research or reporting known scams to Action Fraud (0300 123 2040). (more…)