‘Drive less, live more’ campaign launched by Brake
- 75% of drivers surveyed think people in the UK use their cars too much
- Air pollution is estimated to kill 52,500 people in the UK each year
- 43% of adults in England don’t meet the recommended 150 minutes of exercise per week. Cycling or a brisk walk to work can meet these recommendations.
- Five deaths and 64 serious injuries happen daily on UK roads, up 4% on the previous year
A national campaign launched today (23 November) by the charity Brake at the start of Road Safety Week calls on drivers to drive less, live more. The campaign aims to make roads safer, especially for people on foot and bike; save money; make communities more pleasant; protect the environment; and improve public health.
As part of the campaign, Brake and partners AIG and Specsavers today reveal statistics confirming the devastating effects on health and wellbeing of driving, including the extent of air pollution, the shocking number of deaths it causes, and levels of ‘inactivity’ across different parts of the UK.
A map of the UK showing statistics for each local authority is now live at roadsafetyweek.org.uk/drivelessmap for your analysis. (more…)